You’ll need a place to save your website’s content files. Rent is paid to hosting businesses by website owners, however, the capabilities of hosting providers vary substantially. You may encounter the following problems if you do not pick the ideal host.
1. Slow Loading Page May Lose Customer Patience
We live in a world where quick pleasure is the norm. Today, 47% of customers anticipate a website load time of fewer than two seconds.
Google utilizes site speed as a ranking element in addition to the consumer experience. This is because if search engines can’t find and index websites rapidly, they take longer to deliver results.
Google “crawls” the links from your homepage or sitemap in order to locate pages. Your pages may not be included in Google’s index if your site’s load times are poor.
The ideal eCommerce web hosting provider will ensure that it is capable of handling the traffic you anticipate. This covers traffic surges and other performance-inhibiting variables like caching and Content Delivery Networks.
Caching speeds up websites by saving page data as a regular HTML page, eliminating database queries, and allowing subsequent requests to be served faster.
A Content Delivery Network (CDN) is a large network of servers that store your website’s accessible resources, such as photos and media files, and work together to minimize the time it takes for your site to load. By automatically directing users to the server nearest to their geographic location, a CDN provides speedier load times.
2. Customers Will Not Be Able to Access Sites That Are Susceptible
Although almost anybody may launch an e-commerce site, a company must first put in place the necessary security procedures before clients can make transactions.
Each browser is unique, with some offering greater security features than others. Chrome’s goal is to keep users safe when they browse the web. This contributes to it being the most widely used browser.
When your audience uses Chrome, your site will be marked as “not secure” if it isn’t protected using HTTPS. Seeing this in the URL bar does not instill trust in your brand.
SSL certificates are tiny files maintained on a server that encrypt data sent back and forth between your machine and a website’s server.
They also include a digital signature that verifies the website. They’re great for safeguarding data transfers, credit card transactions, and even visiting social networking sites.
Chrome will tell visitors if you don’t have an SSL certificate before they can access the page you’re attempting to open. Additionally, an SSL certificate may help your website load faster.
While some e-commerce website owners are concerned that installing an SSL certificate would be costly or difficult, a decent web host will include encryption as part of their service.
Furthermore, keeping your security software up to date might be a full-time job. Your e-commerce solution should be able to upgrade, patch, and maintain the security of its own server software. If your site gets hacked, the company’s support personnel should be able to handle the problem.
3. Can't Afford Downtime
Customers are unable to purchase if they are unable to access your website. The amount of money lost during an hour of downtime is dependent on the time of day, the volume of sales, traffic, and the number of persons affected.
You’ll earn a negative reputation if this happens frequently enough. In fact, downtime might be fatal to the company.
Web hosting companies may arrange scheduled maintenance, which may cause your site to go offline. Because it takes longer to recover from unplanned downtime, it poses a greater risk.
A certain amount of uptime is frequently guaranteed by e-commerce web hosting services. However, don’t take their word for it. Look for client reviews and see whether your website is being monitored so you may be alerted instantly if an issue emerges.
