{"id":34672,"date":"2021-08-23T10:00:37","date_gmt":"2021-08-23T02:00:37","guid":{"rendered":"https:\/\/www.casbay.com\/blog\/?p=34672"},"modified":"2022-09-22T18:28:25","modified_gmt":"2022-09-22T10:28:25","slug":"6-ways-you-can-improve-your-ecommerce-website-design","status":"publish","type":"post","link":"https:\/\/www.casbay.com\/blog\/tips-sharing\/6-ways-you-can-improve-your-ecommerce-website-design","title":{"rendered":"6 Ways You Can Improve Your Ecommerce Website Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34672\" class=\"elementor elementor-34672\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31394e06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31394e06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23ae09cc\" data-id=\"23ae09cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2ddf88 elementor-widget elementor-widget-heading\" data-id=\"c2ddf88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Make your website user friendly<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc780b elementor-widget elementor-widget-text-editor\" data-id=\"dbc780b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When it comes to e-commerce sites, user-friendliness is a must. Customers must be able to easily browse your website to make purchases. For example, take the Daily Harvest website as an example. The homepage clearly explains the purpose of products, and the &#8220;Getting Started&#8221; CTA is a quick link to explore purchases:<\/span><\/p><p><span style=\"font-weight: 400;\">There is also a drop-down menu on the homepage, so customers can easily navigate to what they are looking for. Drop-down menus can keep the website organized and reduce the busyness of the homepage.<\/span><\/p><p><span style=\"font-weight: 400;\">There is also a drop-down menu on the homepage, so customers can easily navigate to what they are looking for. Drop-down menus can keep the website organized and reduce the busyness of the homepage.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8285b62 elementor-widget elementor-widget-heading\" data-id=\"8285b62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Ensure a secure checkout process<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95c1ca9 elementor-widget elementor-widget-text-editor\" data-id=\"95c1ca9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you can shop on your website, make sure your customers know that their credit card information is safe. You can do this in two ways. First, as shown on the beauty company Billie website, you can include it in the &#8220;info&#8221; button:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd1a8c6 elementor-widget elementor-widget-image\" data-id=\"fd1a8c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"421\" height=\"264\" src=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/secure-checkout-process.png\" class=\"attachment-large size-large wp-image-34676\" alt=\"secure checkout process\" srcset=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/secure-checkout-process.png 421w, https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/secure-checkout-process-300x188.png 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4574f23 elementor-widget elementor-widget-text-editor\" data-id=\"4574f23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want to display secure checkout information, but want to avoid crowded checkout pages, the info button is very useful. However, if you want to explain checkout security more clearly on your website, such as in the paragraph at the top of the &#8220;Place an order&#8221; page, this may be helpful to website visitors who make careful purchases online.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6eabf elementor-widget elementor-widget-heading\" data-id=\"2d6eabf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Add filtering options for your product<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b75a1 elementor-widget elementor-widget-text-editor\" data-id=\"10b75a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a consumer, I like filtering options, which can help me find products or services easily. This is why they are essential for your e-commerce website: customers who know exactly what they want can find it without having to filter through too many options. Take this filter list in &#8220;Small Market&#8221; as an example:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502d161 elementor-widget elementor-widget-image\" data-id=\"502d161\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"270\" height=\"583\" src=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/product-filtering-option.png\" class=\"attachment-large size-large wp-image-34675\" alt=\"filtering options for product\" srcset=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/product-filtering-option.png 270w, https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/product-filtering-option-139x300.png 139w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-053f98d elementor-widget elementor-widget-text-editor\" data-id=\"053f98d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are many pages on the Fair Trade Home Decoration website, so this particular filtering system can help consumers find what they want based on multiple categories. When designing a filtration system, make sure that the categories are broad enough to fit all products, but specific enough to be helpful to customers. For example, a record company\u2019s website that sells merchandise may provide filtering options based on artist, genre, or record company\u2019s clothing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e183fa1 elementor-widget elementor-widget-heading\" data-id=\"e183fa1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Integrate social media on your product pages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbd67d elementor-widget elementor-widget-text-editor\" data-id=\"5cbd67d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media icons on your e-commerce website? Absolutely. Social media buttons can increase brand awareness. For example, if I want to share the following printout on my Twitter account, these buttons can make it easy for my followers to click the link when they are interested in learning more:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda0cb5 elementor-widget elementor-widget-image\" data-id=\"bda0cb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"434\" height=\"272\" src=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/integrate-social-media.png\" class=\"attachment-large size-large wp-image-34673\" alt=\"Social media icons on e-commerce website\" srcset=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/integrate-social-media.png 434w, https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/integrate-social-media-300x188.png 300w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adbb370 elementor-widget elementor-widget-text-editor\" data-id=\"adbb370\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media sharing options give shoppers the opportunity to share your products with their circle of friends and family, so you can reach a wider audience. For more information on social media marketing, check out this final guide.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ee450a elementor-widget elementor-widget-heading\" data-id=\"8ee450a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Make your website responsive for mobile devices\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de85e55 elementor-widget elementor-widget-text-editor\" data-id=\"de85e55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More and more consumers are making purchases through smartphones nowadays. So having a website optimized for mobile phone screens can make customers&#8217; purchases easy and enjoyable. For example, let&#8217;s look at Dollop CoffeeCo, a coffee retailer based in Chicago. This is the &#8220;Shopping&#8221; tab on the desktop:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d572f elementor-widget elementor-widget-image\" data-id=\"f0d572f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"256\" src=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/website-responsive-view.png\" class=\"attachment-large size-large wp-image-34678\" alt=\"website responsive\" srcset=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/website-responsive-view.png 432w, https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/website-responsive-view-300x178.png 300w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd9d027 elementor-widget elementor-widget-text-editor\" data-id=\"dd9d027\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Products are clearly labeled, the photos are large and clear enough for desktop browsers to see, and the navigation is easy to understand. In contrast, let\u2019s take a look at the same tags on mobile devices:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9842b6a elementor-widget elementor-widget-image\" data-id=\"9842b6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"268\" height=\"571\" src=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/website-mobile-view.png\" class=\"attachment-large size-large wp-image-34677\" alt=\"mobile responsive design\" srcset=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/website-mobile-view.png 268w, https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/04\/website-mobile-view-141x300.png 141w\" sizes=\"(max-width: 268px) 100vw, 268px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab767ab elementor-widget elementor-widget-text-editor\" data-id=\"3ab767ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Note that in the mobile responsive design, the photos are smaller and the four products are displayed in a different format from the desktop version. These small changes make navigation on mobile devices as easy as on the desktop. Now that you have mastered some excellent e-commerce website design skills, let us look at how some of these practices can be combined with some excellent e-commerce website design examples.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>1. Make your website user friendly When it comes to e-commerce sites, user-friendliness is a must. Customers must be able [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":"","_wpscppro_custom_social_share_image":0},"categories":[89],"tags":[99],"_links":{"self":[{"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/posts\/34672"}],"collection":[{"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/comments?post=34672"}],"version-history":[{"count":8,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/posts\/34672\/revisions"}],"predecessor-version":[{"id":34732,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/posts\/34672\/revisions\/34732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/media\/34674"}],"wp:attachment":[{"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/media?parent=34672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/categories?post=34672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/tags?post=34672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}