{"id":1513,"date":"2019-03-21T11:15:00","date_gmt":"2019-03-21T03:15:00","guid":{"rendered":"https:\/\/www.casbay.com\/?p=1513"},"modified":"2022-09-22T23:33:33","modified_gmt":"2022-09-22T15:33:33","slug":"8-steps-to-writing-a-great-about-page","status":"publish","type":"post","link":"https:\/\/www.casbay.com\/blog\/tips-sharing\/8-steps-to-writing-a-great-about-page","title":{"rendered":"8 Steps to Writing a Great About Page"},"content":{"rendered":"\t\t
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The \u201cAbout\u201d page is often the most visited section of a website. It acts as the public face of any organization, company or individual, highlighting who you are, what you do and most importantly, why\u00a0visitors should give you their business.<\/p><\/div>

Yet it\u2019s also usually the page where website creators can get stuck. Text may be too long or full of technical jargon. Critical information is buried at the end. Or the most fatal error of all, there is no About page!<\/p>

There\u2019s an art to creating the perfect About page. Check out the eight tips below to make sure you get it right.<\/p><\/div>

The \u201cAbout\u201d page is often the most visited section of a website. It acts as the public face of any organization, company or individual, highlighting who you are, what you do and most importantly, why\u00a0visitors should give you their business.<\/p><\/div>

Yet it\u2019s also usually the page where website creators can get stuck. Text may be too long or full of technical jargon. Critical information is buried at the end. Or the most fatal error of all, there is no About page!<\/p>

There\u2019s an art to creating the perfect About page. Check out the eight tips below to make sure you get it right.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Make it visible<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Too often, website creators bury the About page link all the way at the bottom of a homepage in teeny, tiny font\u2014if they feature it on the homepage at all. The placement of the About page tab should match its level of importance. Think about it this way: Many of your website\u2019s visitors are looking to find out what your company, non-profit, club, etc. do. We also know that more than half of web visitors spend fewer than 15 seconds on a site. If you don\u2019t provide easy access to the information they seek, they\u2019ll quickly navigate away from your site. Keep them on the hook by including a brief \u201cAbout\u201d section on the homepage, or putting a clear link in your homepage\u2019s top navigation bar.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Keep it simple<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Some get creative with naming their About page, calling it Our Journey, Nuts, and Bolts, Inside the Machine, or some other clever phrase. Resist this temptation! Visitors\u2014especially those who are unfamiliar with your business\u2014won\u2019t intuitively connect these names with the information they\u2019re looking for. \u201cAbout,\u201d \u201cAbout Us\u201d or \u201cOur Story\u201d will do just fine.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. Include the most important information at the top<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your company history, staff, and expansion plans are all interesting nuggets, but they\u2019re not the most important information for first-time visitors. These users are looking for answers to three major questions:<\/p>