{"id":1481,"date":"2019-02-11T11:30:22","date_gmt":"2019-02-11T03:30:22","guid":{"rendered":"https:\/\/www.casbay.com\/?p=1481"},"modified":"2022-09-22T23:33:35","modified_gmt":"2022-09-22T15:33:35","slug":"why-digital-marketing-is-important-for-small-business","status":"publish","type":"post","link":"https:\/\/www.casbay.com\/blog\/tips-sharing\/why-digital-marketing-is-important-for-small-business","title":{"rendered":"Why Digital Marketing is Important for Small Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1481\" class=\"elementor elementor-1481\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-585965ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"585965ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c8f70b\" data-id=\"65c8f70b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-409ea192 elementor-widget elementor-widget-text-editor\" data-id=\"409ea192\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"panel-53675\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><p>When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it\u2019s only a matter of time until customers will find their way to them.<\/p><p>While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.\u00a0<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bfff3 elementor-widget elementor-widget-heading\" data-id=\"c1bfff3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of Online Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7771831 elementor-widget elementor-widget-text-editor\" data-id=\"7771831\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div>The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.<\/div><div>\u00a0<\/div><div id=\"panel-53757\" class=\"e_image_single e_image_single_align_center o_img_default \"><div id=\"panel-53679\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><p>Other benefits of online marketing include:<\/p><ul><li>The ability to interact with your prospects and learn exactly what they are looking for<\/li><li>The ability to reach a global marketplace<\/li><li>You can save money and reach more customers for less money than traditional marketing methods<\/li><li>Get to know your audience and allow them to know you personally which can help to create\u00a0<a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/how-to-analyze-and-increase-retention-rates\" target=\"_blank\" rel=\"noopener noreferrer\">brand loyalty<\/a><\/li><li>You can track responses to your marketing efforts immediately<\/li><\/ul><\/div><\/div><div id=\"panel-53757\" class=\"e_image_single e_image_single_align_center o_img_default \"><div class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\">\u00a0<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-437ca4f elementor-widget elementor-widget-heading\" data-id=\"437ca4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are You Postponing Digital Marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d7c47 elementor-widget elementor-widget-text-editor\" data-id=\"51d7c47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"panel-53675\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\">When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it\u2019s only a matter of time until customers will find their way to them.<\/div><div>\u00a0<\/div><div id=\"panel-53757\" class=\"e_image_single e_image_single_align_center o_img_default \"><div id=\"panel-53675\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><p>While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.<\/p><\/div><\/div><div id=\"panel-53757\" class=\"e_image_single e_image_single_align_center o_img_default \"><div id=\"panel-53683\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><p>Why would you choose to postpone putting time and effort into digital marketing? Different small business owners may come up with a variety of reasons to avoid this form of marketing, but in the end, procrastination is still procrastination.<\/p><p>Small businesses sometimes believe that they don\u2019t have the time or the money to be competitive online. They think they can only face so many challenges all at once and they are still learning the ins and outs of business in general. Many of them may prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will evolve as time passes.<\/p><p>They may even think the best strategy is simply to wait for customers to show up. Since they are a\u00a0<a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/5-digital-marketing-trends-for-small-business\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">small business<\/a>, they may think they only need a small number of customers.<br \/>This is not an effective approach. There is never a guarantee that your business will attract customers just by existing and even if it does, you may not attract as many customers as you need to make your business become profitable.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a3bf1 elementor-widget elementor-widget-heading\" data-id=\"a5a3bf1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Customers Are Online<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c6f32 elementor-widget elementor-widget-image\" data-id=\"86c6f32\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/your-customer-are-online.jpg\" class=\"attachment-large size-large wp-image-33391\" alt=\"Your customer are online\" srcset=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/your-customer-are-online.jpg 1024w, https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/your-customer-are-online-300x200.jpg 300w, https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/your-customer-are-online-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69379f elementor-widget elementor-widget-text-editor\" data-id=\"d69379f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"panel-53675\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\">If you have been avoiding digital marketing, is it because you think you are simply not ready? Do you think you just need some time to get established and then you will figure out the digital marketing angle?<br \/><br \/>The problem with this approach is that your customers and potential customers are already online. Right now. Today. There\u2019s a good chance they might already be looking for a business like yours, but if they can\u2019t find you easily, they are probably going to choose someone else.<br \/><br \/>This is how people do business today. When someone has an interest in your business, whether it is in your niche in general or if they are curious about your brand, the first thing they are going to do is research online and see what they can find out about you.<br \/><br \/>They expect to find you there with a website and a\u00a0<a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/10-ways-small-businesses-can-improve-their-social-media-presence\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\">social media presence<\/a>. They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business.<br \/><br \/>If a potential customer can\u2019t find you online, they may conclude that your business doesn\u2019t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else.<br \/>Once they have made that decision, they probably won\u2019t be back.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e236e elementor-widget elementor-widget-heading\" data-id=\"13e236e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Competitors Are Online<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b68083 elementor-widget elementor-widget-text-editor\" data-id=\"0b68083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"panel-53675\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\">For your business to be successful, you need to pay attention to what your competitors are doing and learn from it. Think of your competitors not just as someone that you are planning to beat, but as people who have something to teach you.<\/div><div>\u00a0<\/div><div id=\"panel-53757\" class=\"e_image_single e_image_single_align_center o_img_default \"><div class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><div id=\"panel-53691\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><p>When you look at what your competitors are doing, you will get some idea of what is working and what isn\u2019t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content are they using? Are they blogging, or are they using a lot of graphics and videos?<\/p><p>How do they communicate their brand and what makes them unique? How well do they engage with the audience? Do you think you can do better? You can\u2019t if you don\u2019t participate in competing in the digital world.<\/p><p>If your prospects begin to search for a business similar to yours and are able to find your competitors\u2019 websites but not yours, your business is not even in the running. Your prospects can\u2019t choose you if they don\u2019t know about you. In this scenario, your competitors have just raced ahead of you regardless of whether they have an effective website or a clear message.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5114c83 elementor-widget elementor-widget-heading\" data-id=\"5114c83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be Accessible to Your Customers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3350d6 elementor-widget elementor-widget-image\" data-id=\"b3350d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/be-accessible-to-your-customers.jpg\" class=\"attachment-large size-large wp-image-33108\" alt=\"Be Accessible to Your Customers\" srcset=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/be-accessible-to-your-customers.jpg 1024w, https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/be-accessible-to-your-customers-300x200.jpg 300w, https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/be-accessible-to-your-customers-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aada04 elementor-widget elementor-widget-text-editor\" data-id=\"5aada04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"panel-53757\" class=\"e_image_single e_image_single_align_center o_img_default \"><div class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><div id=\"panel-53694\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><p>It\u2019s clear that in today\u2019s digital world, the first place the average consumer looks for what they want is online. Whatever product or service they are looking for, they will most likely start their search with Google. If you have no online presence at all, you won\u2019t be found, and you can\u2019t compete.<\/p><p>If you have an online presence but your competitors are easier to find and are found first, you still might not be found at all. Besides creating a website, learning search engine optimization is a strategy that can help you move ahead of your competitors just by being the first name that a prospect finds in a\u00a0Google search with keywords that can lead them to your business.<\/p><p>Simple questions that your prospects may want quick answers to should be easily discoverable online, such as where you are located, what your hours are and what you specialize in. By looking at your website and your competitors\u2019 websites side by side, your prospects should be able to compare hours, prices, special offers and more.<\/p><p>This is why it\u2019s imperative for you to know what your competitors are up to. Your prospects are already checking both you and your competitors out. They are already comparing you against each other. What are they finding out?<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6749e2 elementor-widget elementor-widget-heading\" data-id=\"e6749e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let Customers Come to You<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e05f5 elementor-widget elementor-widget-text-editor\" data-id=\"f7e05f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"panel-53675\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\">Think of digital marketing as a way to make yourself accessible to the people you are trying to reach in order to offer your products and services. The scope of your business can reach well beyond your walls. You are able to attract a much larger audience than you possibly could by just catering to local prospects.<\/div><div>\u00a0<\/div><div id=\"panel-53757\" class=\"e_image_single e_image_single_align_center o_img_default \"><div class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><div id=\"panel-53697\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><p>By creating a web presence, your business is open for business even when it\u2019s closed. You can create an atmosphere in which your customers can come to you anytime day or night.<\/p><p>At their convenience, customers and prospects can send you emails with questions, make purchases and browse your inventory. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8b7a6 elementor-widget elementor-widget-heading\" data-id=\"6a8b7a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get to Know Your Target Audience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c318ec1 elementor-widget elementor-widget-image\" data-id=\"c318ec1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/get-to-know-your-target-audience.jpg\" class=\"attachment-large size-large wp-image-33189\" alt=\"Get to Know Your Target Audience\" srcset=\"https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/get-to-know-your-target-audience.jpg 1024w, https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/get-to-know-your-target-audience-300x200.jpg 300w, https:\/\/www.casbay.com\/blog\/wp-content\/uploads\/2021\/02\/get-to-know-your-target-audience-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2151da7 elementor-widget elementor-widget-text-editor\" data-id=\"2151da7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"panel-53675\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\">Digital marketing allows you to engage with your prospects. You can gradually get to know them and what they are hoping to find. On social media or on a blog you can start a conversation. Run a survey or try to get to know them. Pay attention to their comments or their responses to surveys.<\/p><div id=\"panel-53757\" class=\"e_image_single e_image_single_align_center o_img_default \"><div class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><div id=\"panel-53701\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><p>By interacting with people digitally, you can start to get to know what they are looking for. Where is their pain? What is keeping them up at night? What solutions can you offer to them? Instead of trying to guess, digital marketing allows you tools and methods for finding out who your customers really are.<\/p><p>In this way, you start to build a relationship with your customers. You become much more than a business. You become a trusted partner. People are much more likely to buy from businesses that they have already bought from.<\/p><\/div><div id=\"panel-53704\" class=\"element_subtext element_subtext__size-regular element_subtext__colour-black element_subtext__alignment-left\"><p>Few forms of advertising are as cost-effective as digital marketing. Small businesses frequently try to get as much as possible done on a small budget. Many forms of digital marketing allow you to communicate your brand and reach a wide target audience even when your budget is very tight.<\/p><p>Compared to advertising on TV, radio or through direct mail, digital marketing costs considerably less and reaches a much wider audience at the same time. Using digital marketing to promote your small business will help you to have a much better chance of business success.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When small businesses get started, their focus is often on how to get their first group of customers through the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":"","_wpscppro_custom_social_share_image":0},"categories":[89],"tags":[99],"_links":{"self":[{"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/posts\/1481"}],"collection":[{"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/comments?post=1481"}],"version-history":[{"count":17,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/posts\/1481\/revisions"}],"predecessor-version":[{"id":34947,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/posts\/1481\/revisions\/34947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/media\/33386"}],"wp:attachment":[{"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/media?parent=1481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/categories?post=1481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casbay.com\/blog\/wp-json\/wp\/v2\/tags?post=1481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}